Maternity Shopping with JoJo Maman Bebe in Kingston


JoJo Maman Bebe is one of my favourite children’s / maternity shops, so when I was invited to their Kingston store for a VIP maternity shopping event I leapt at the opportunity. I have to admit that although Kingston is my closest JoJo store, it’s not one that I’ve been to often before, more often visiting the Guildford store.

The biggest selling point of JoJo Maman Bebe in Kingston has to be their extensive Maternity department. One of the most frustrating things when shopping as a pregnant woman is the lack of maternity clothes in stores. So often you’re forced to buy online, and not knowing the stores specific maternity sizing, combined with an unfamiliar new body, results in lots of clothes being returned. So having a whole shop floor of maternity clothes to choose from and try on is a real treat!


JoJo Maman Bebe Kingston Summer Window Display

Toy Dinosaurs at JoJo Maman Bebe

Children's T-Shirt display


The maternity department is located on the first floor, which you can access by lift if you have a pushchair, or by the stairs on the right hand side (slightly tucked away). One thing that I love about JoJo stores is that they’re always so bright and colourful, as well as being really well laid out – lots of space between the displays to get a pushchair through, and lots of thought going into how people like to shop. The maternity department has three changing rooms, one of which doubles up as a feeding area, and the whole floor has a lovely light and spacious feel.

JoJo Maman Bebe are trialling the VIP Maternity Shopping Event in a few select stores across the country, of which Kingston is one. I was greeted by the two friendly assistants and we sat down and had a good chat about me, my style, my pregnancy, and what I was looking for. Customer service is a tricky one to get right, but every JoJo staff member got it spot on for me – friendly and approachable, and hugely knowledgeable, both about pregnancy, nursing, and their range.

We had a quick look through their catalogue and I pointed out a few things that I liked the look of and off we went to find them on the shop floor. One thing I love is that so many of their clothes are designed to take you from maternity and through to being breastfeeding friendly. In my first pregnancy, I don’t think it ever occurred to me that I would need specific clothes to feed in, so it was a bit of a shock when I found my wardrobe so limited. This time around, I’ve tried to ensure that any maternity clothes I buy are also suitable for nursing. JoJo make it really easy to identify which clothes are suitable for nursing with a big sticker which clearly states ‘9 months and beyond’. And they’ve definitely tried to make as much of their range breastfeeding friendly as possible.

The range is great – lots of basics, t-shirts, tops, maternity jeans, nightwear, swimwear, as well as lots of different styles of dresses. Lots of stripes, which do seem to be a staple of the maternity wardrobe (not an issue for me as I love them!), but plenty of alternatives if that’s not your thing.


JoJo Maman Bebe Kingston Maternity Range

JoJo Maman Bebe Rail Display - T-Shirt "I Rock This Bump"


I chose three dresses to try on – all perfect to take me into summer and through into the nursing stage. I chose one of their classic tunic dresses which didn’t look much on the hanger, but I’d loved the look of it in the catalogue. And it just goes to show why physically trying maternity clothes on is so important – when I put it on it was completely different to how I’d expected from the hanger. It fitted really nicely at the top and the style was really flattering on me. And it has pockets too, which is always a winner!

I ended up buying two of the three dresses, and to be honest, I’ll probably be back for the third at some point – who doesn’t need a classic Breton tunic in their wardrobe?


Floral Maxi Dress

Display at JoJo Maman Bebe Kingston


JoJo Maman Bebe also offer a bra fitting service – an essential part of putting together your maternity wardrobe. Pregnancy and nursing is a huge time of change for your boobs, and I have to admit that I’ve been slack on getting measured this time around and have just been living in my nursing bras from first time around. Turns out that was a mistake, as I measured a completely different size to what I’m wearing! The advice I got on their bra range was great – they offer seamless options, sleep bras, even an underwired option, which is very rare for maternity / nursing bras – but I opted not to buy one, as I was informed that the biggest changes are likely to happen between 34-36 weeks when the milk is coming in. As I’m 30 weeks now, I’m planning to head back closer to that time to get refitted.


Mama Mio Display

StorkSak Organics Gift Set


I love the personalised service of a maternity shopping consultation. For so many women it’s a time in their lives when shopping is difficult – your body seems unfamiliar, you don’t know how it’s going to change as your pregnancy progresses, and you don’t know how your body is likely to change after the birth. Having someone who really understands pregnancy and fashion on hand to advise you and talk you through what you need to consider, and what’s likely to work for you, is just amazing. And being able to pick out and try on clothes in real life rather than from behind a computer makes it far easier to figure out what works for you.

You can sign up for a VIP Maternity Shopping slot via the JoJo Maman Bebe website – these events are running at Kingston, Exeter, Tunbridge Wells, Wimbledon, and Nottingham from 7th April – 15th April 2017. As part of your consultation, you’ll also receive 15% off any maternity / nursing purchases and a goody bag!

  • Natalie @memeandharri
    March 31, 2017

    Oh I’m so jealous I would of loved this when I was pregnant. I always feel a mess when I’m pregnant so sitting down with someone and discussing clothes options would of made me feel so much better and no doubt made my pregnancy a lot more enjoyable.

    It’s not usually a shop I go in but I’m tempted to find my closest one because the kids clothes look so cute and colourful!

    • Katy | Hot Pink Wellingtons
      March 31, 2017

      It definitely made me feel much better about myself – it was amazing to get advice on what would work for my ‘new’ body shape and then see how spot on that advice was! Your girls would look lovely in some of the clothes I saw yesterday – their girl’s range was fabulous! And lots of lovely little baby boy things too 🙂

  • Laura Dove
    March 31, 2017

    Wow it sounds amazing! I love the look of the store, their clothes are just gorgeous (LOVE the rock the bump t-shirt!). It’s hard when you’re pregnant and your shape has changed, to have some expert advice and recommendations is so helpful! xx

    • Katy | Hot Pink Wellingtons
      March 31, 2017

      There aren’t many times in my life where I would have wanted someone else’s input on my clothes choices (other than friends or my mum), but pregnancy is definitely a time when it’s really helpful. You’re so unfamiliar with your new and still changing body, and to be able to talk freely with someone who understands is so good.

  • Island Living 365
    March 31, 2017

    I am so impressed with their maternity clothes range, what a great choice of clothes. Almost makes me want to have another baby 😉 I do buy a lot of Youngest’s clothes from JoJo and her yellow coat, which she always gets compliments on, is from JoJo. Also fab that they offer a bra measuring service. I really struggled with finding right size bras when I was pregnant.

  • Gemma Nuttall
    March 31, 2017

    Their stuff is just gorgeous! Love the rock the bump tshirt 😍
    I felt so frumpy whilst I was pregnant. I didn’t enjoy the changes to my body (minus the miracle of my bump growing obviously) and I’ve never gone back to the shape I was before kids. You need that little bit of me time and to be pampered when you’re not feeling at your best don’t you. Hope you’re feeling better now too.xx

    • Katy | Hot Pink Wellingtons
      March 31, 2017

      The t-shirt is great isn’t it? I’m tempted to go back for that too! Thanks Gemma – feeling a bit better towards the end of this week thankfully!

  • Laura @dearbearandbeany
    March 31, 2017

    I love JoJo and it was a good day when we had one open in our town. I’m jealous that you have 2 floors in yours, how lovely to have such a big range in store. Every JoJo store I’ve been in the staff have always been really friendly and helpful, sounds like you had the same experience. I would have loved this when I was pregnant, a chance to have someone help dress that bump and think about feeding afterwards. x

    • Katy | Hot Pink Wellingtons
      March 31, 2017

      Oh, I’m jealous you have a store that close to you! Apparently Kingston is the biggest store in the London area – I had no idea! I thought the consultation was such a great service to offer – it’s such a time of change in your life, having that expert input is really valuable.

  • KHogg
    March 31, 2017

    I have serious JoJo envy! Our local shop is really small. Although there is some maternity clothing in store there is nothing like what you’ve shown here. Not that it’s an issue for me at this point since I’m not pregnant!

  • Yvonne
    April 2, 2017

    I totally agree. It is so frustrating shopping for maternity clothes. I love that they have a huge selection in Kingston and wish I had known that 5 years ago :). Love this shop and their range as well, so many lovely things to choose from x

  • Katy
    April 3, 2017

    Oh how fab! I’d have loved to have done this, their clothes are so nice! I had some of their maternity tops and still wear them now!

  • Nicola Hughes
    April 3, 2017

    I love stripes for maternity wear! We don’t have a store up here in Liverpool so whenever I’m staying with munch SIL in Weybridge, I always make sure to pop into the Kingston store. Their customer service is really outstanding.

  • MudpieFridays
    April 3, 2017

    I am a massive fan of Jojos (as we call it) and when a store opened in our town my husband told me I was only allowed to visit once a week as I was still on maternity leave. I always come out with something, I find their clothes last so well, kids and maternity. I have nursing tops which have lasted me practically 12 months with no fading. I wish they were holding something like this when I was pregnant. I really think you need the I rock this bump t-shirt! xx

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